Communications
Here's the Scoop...
All communications efforts are not the same. We develop communication strategies around your goals. We help articulate who you are, what you do, and why it matters. Good communication is clear, concise, and consistent. We release your message, measure results, refine and repeat, and repeat, and repeat.
We love telling a good story.
A favorite story of ours about public relations, advertising, and marketing goes like this...
“If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that is marketing.
If the young man tells his date how handsome, smart, and successful he is — that is advertising.
If someone else tells the young woman how handsome, smart, and successful her date is — that is public relations."
Public Affairs
Public affairs combine strategies from industries from government, communication, and social responsibility. Our public affairs staff can advance your priorities through professional communications, state and national government relations, and by promoting your message to your target audiences. To make sure your organization’s interests aren’t left behind, it’s important to have a strong public affairs strategy. We work to influence policy and build your coalition.
Content Creation
Content is the foundation of all digital marketing efforts. Without creative and consistent content, it is impossible to speak to the public online. Good content takes idea generation and collateral creation. More importantly, you must have a solid strategy to share it and grows your audience. Content takes many forms, including web pages, photos, blogs, infographics, social media, and video. You measure online success with likes and shares. Good content makes it happen.