Public affairs combine strategies from industries from government, communication, and social responsibility.  Our public affairs staff can advance your priorities through professional communications, state and national government relations, and by promoting your message to your target audiences. To make sure your organization’s interests aren’t left behind, it’s important to have a strong public affairs strategy. We work to influence policy and build your coalition.

Content is the foundation of all digital marketing efforts. Without creative and consistent content, it is impossible to speak to the public online. Good content takes idea generation and collateral creation. More importantly, you must have a solid strategy to share it and grows your audience. Content takes many forms, including web pages, photos, blogs, infographics, social media, and video. You measure online success with likes and shares. Good content makes it happen.

Paid media is used broadly to describe a tactic and can include purchasing search results, social likes, or other awareness advertising. Most popular options are paying to come up in search results, paying for likes on social media or PPC (pay per click) on banner ads, etc. Other types of paid media are more traditional methods including advertorial (paying to place a story, product placement (drinking a Coke in a move), direct mail, or billboards. Owned media includes your compay website and printed collateral, blogs, etc.

When an individual, organization or community is looking to create change, a grassroots movement is a great way to engage the public. Grassroots activism focuses on mobilizing you supporters and utilizing their passion to move your cause forward. However, success doesn't come from common beliefs alone. Having a clear strategy and strong execution will create visibility, grow awareness, and, hopefully, viral support! Let's grow it together from the ground up!

Creating a consistent and recognizable brand is essential for standing out in your industry and it doesn't need to break the bank. Simplicity is key. Done right, branding can make a great first impression, keep your message in front, and attract new audiences. Brands must evolve to reflect changing needs, trends, and growth and so should your brand marketing.

The tech explosion of the past 25 years means if newspaper ads are your primary advertising, you are behind the times and not reaching customers under 40. Online is the way of today and while you can still add traditional media in your strategy, you must have a digital plan that includes a responsive website, a cross platform social media strategy, and, most importantly, you need consistency and creativity in your efforts. If not, someone else will be speaking to your customers online.

PR is a strategic process that builds relationships between organizations and their audiences. PR creates a narrative around the best parts of a subject. These facts, used proactively, will advance an agenda and create a respected reputation. However, with the proliferation of information, public relations work can quickly turn into crisis communications. From politicians tweeting to companies and people facing troll attacks, PR helps maintain status quo and recover if one viral voice spirals out of control and tries to reshape your story negatively.

You can't buy earned exposure in the news and while you can find a template online to write a press release and get the who, what, when, why, and where on paper, it's hard to tell your own story. We write releases that are effective and most importantly, get you earned media attention, that you can then leverage on social media for free! We use the latest distribution technology to cast your news net to a wide audience, develop journalist relationships, and tell your story bigger and better.

You understand your message, but you can't assume that anyone else does. Marketing your message is a must-have component of your communication strategy. Let's build a short- and long-term plan by identifying your strengths and weaknesses, understanding your value proposition, focusing on your goals, testing the market, generating leads, and then doubling down on what works. Most importantly, the developing your follow-up to reinforce your brand and teaching you to repeat, repeat, repeat this proven plan to make sales.

You want to run for office but aren't sure where to start? We can help create your campaign strategy, develop your platform, and build an operational campaign strategy. From budgeting, compliance, branding, endorsements, volunteer recruitment, speech writing, scheduling, FEC filings, and Election Day Support. Maybe you just want to support a party or canidate with a PAC event... don't worry... we've got your back.